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Water and wine»
Marketers have always argued that price signals quality; this leads to the startling idea that one should just set a high price.
If you don’t believe it, note how Coca Cola and Pepsi turned tap water into a premium-priced $1.7 billion market. As we now know, Dasani and Aquafina are just bottled tap water.
Even if one can turn water to wine, now researchers discovered the same rule applies. Unlike most scholarly articles, they actually published a well-made chart to…
